"Dior : Le Mythe" Digital Surrealism

The traditional rows of photographs, press conferences, guests, designers, models, and classic fashion shows were absent. After almost five months of a global pandemic, fashion has reached many of us online and digitally.

The traditional ritual has been impossible, the Christian Dior haute couture show and the creative Maria Grazia Chiuri performing her first couture presentation online, something that for such a traditional fashion thing seemed a little far away.

A dreamlike journey that portrays the seamstresses of the house in the process of creating each garment, also every detail of these miniature designs, and their journey to the mythological world in which there is no lack of nymphs, fauns or mermaids.

It is important to mention that each miniature design has been made to scale and made with the same manual methods and materials as full-size haute couture dresses.It is undoubtedly a unique collection that beyond descriptions or words speaks for itself thanks to the magic of each piece which by itself tells us a fashion-fairytale.

They are all made by the Dior atelier, and as the story unfolds they become life-size dresses, worn by mythological characters such as nymphs or mermaids. Women who had become "muses" whose beauty had initially relegated them, to advance in what constituted new femininity born of the surrealist movement itself.

This collection speaks for itself through its images. Petite Fashion átelier invites you to join Dior's journey of digital surrealism. Fashion and its challenges make it a unique source of creativity and innovation for the future.

Are we ready for this? The show was inspired by World War II trunks, will this present be a reflection of the past? Fashion as a business is affected, but brands have to exploit their DNA and take risks on original proposals that will go down in the history of a Pandemic, where fashion is one of its most beautiful survivors.